ADVERTISER PREDICTION SYSTEM

• Main Authors: Yao, Jinyi, Wang, Ning, Wang, Hao, Chen, Han, Ma, Yating, Tan, Li, Srinivasan Sarang, Nikila, Garcia, David Harry, Shein, David, He, Honglu, Zhou, Jinchong, Shao, Rui, Sidhu, Kiranjit Singh, Zhong, Zhi
• Format: Patent
• Language: English
• Published: 03.01.2019
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Disclosed is a method for supporting online services in providing content items to users of an online system. A request for loading a webpage of an online system is received from a client device. A plurality of content items eligible for being presented to the user is received. For each of the received content items, a trained model is identified based on characteristics of the content item, and a score is determined using the identified trained model and based on characteristics of the user. One or more content items is selected based on the determined scores. The selected one or more content items are sent to the client device for presentation to the user.