VIEWING MATERIAL EVALUATING METHOD, VIEWING MATERIAL EVALUATING SYSTEM, AND PROGRAM

• Main Authors: HAGIWARA, Ippei, NISHIMOTO, Shinji, KADO, Masataka, NISHIDA, Satoshi, KASHIOKA, Hideki, IBARAKI, Takuya, MAEDA, Naoya, YANO, Ryo
• Format: Patent
• Language: English
• Published: 01.11.2018
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A viewing material evaluating method includes: a brain activity measuring step of measuring a brain activity of a test subject who views a viewing material by using a brain activity measuring unit; a first matrix generating step of generating a first matrix estimating a semantic content of perception of the test subject on the basis of a measurement result acquired in the brain activity measuring step by using a first matrix generating unit; a second matrix generating step of generating a second matrix by performing natural language processing for text information representing a planning intention of the viewing material by using a second matrix generating unit; and a similarity calculating step of calculating similarity between the first matrix and the second matrix by using a similarity calculating unit.