MODEL-BASED SEGMENTATION OF CUSTOMERS BY LIFETIME VALUES

The disclosed embodiments provide a system for processing data. During operation, the system obtains a set of predicted growth rates for a first set of customers of a product. Next, the system uses a set of features comprising the predicted growth rates to generate a set of customer segments for the...

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Bibliographic Details
Main Authors Zeng, Wenrong, Wang, Juan, Zhou, Xing
Format Patent
LanguageEnglish
Published 26.07.2018
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:The disclosed embodiments provide a system for processing data. During operation, the system obtains a set of predicted growth rates for a first set of customers of a product. Next, the system uses a set of features comprising the predicted growth rates to generate a set of customer segments for the product, wherein each customer segment in the set of customer segments includes a similar growth rate and a similar potential spending. For each customer segment in the set of customer segments, the system uses the similar growth rate and the similar potential spending to calculate a customer lifetime value (CLV) for the customer segment. Finally, the system outputs the CLV with a second set of customers assigned to the customer segment for use in managing sales activity with the second set of customers.
Bibliography:Application Number: US201715411553