INFERRING USER DEMOGRAPHICS THROUGH CATEGORIZATION OF SOCIAL MEDIA DATA

• Main Authors: Ratakonda Krishna, Yu Bowen, Krasikov Sophia, Srinivasan Harini
• Format: Patent
• Language: English
• Published: 11.01.2018
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

Embodiments include method, systems and computer program products for inferring user demographic groups through categorization of social media data. Aspects include receiving, by a processor, unknown user data made up of social media data and social media metadata for an unknown user. Also, aspects include analyzing the unknown user data to determine features of the unknown user data that indicate the unknown user belongs to a demographic group. Next, aspects include analyzing, via a machine learning algorithm, the features of the unknown user data to determine a confidence level for the unknown user belonging to each demographic group and updating a user demographics database based upon the confidence level for the unknown user belonging to each demographic group.