SYSTEMS, METHODS AND ARTICLES TO FACILITATE CROSS-CHANNEL PROGRAMMATIC PURCHASING OF ADVERTISING INVENTORY

• Main Authors: Trigony Sean, Ferreira Ian P, Young Stacey N, Burdick Brian M, Coco Geoffrey P, Shiels Alfred Lawrence, Thoman Brian, Box Tyler Wallace, Jaffe Paul, Tiverman Ola
• Format: Patent
• Language: English
• Published: 07.09.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.