USING IMAGE SEGMENTATION TECHNOLOGY TO ENHANCE COMMUNICATION RELATING TO ONLINE COMMERCE EXPERIENCES

• Main Authors: BERNARTE Joel, KERGER Kameron
• Format: Patent
• Language: English
• Published: 31.08.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; HANDLING RECORD CARRIERS; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Various aspects and embodiments described herein may use image segmentation technology to enhance communication relating to user-to-user online commerce. Image segmentation technology may be applied to a digital image that a sharing user posts in an online venue to identify one or more segments in the digital image depicting one or more items and one or more tags may be associated with the item(s) depicted in each segment. Accordingly, when an interested user selects a segment in the digital image, information to display to the interested user can be selected (e.g., sorted, filtered, etc.) according to the one or more tags corresponding to the item(s) depicted in the selected segment (e.g., the displayed information may include relevant comments, descriptive information, etc. associated with the depicted item(s). The various aspects and embodiments described herein may thereby focus communication between sharing users and interested users in relation to user-to-user online commerce experiences.