COMPUTER-IMPLEMENTED TECHNIQUES FOR DETERMINING AND PROVISIONING REAL-TIME INDIVIDUALIZED PRODUCT AND SERVICE OFFERING

User information may be received and a market segment associated with the user may be received. A personalized or individualized offer may be determined based on the user information, the personalized offer determined based on a product offeror's goal with respect to the user at a given time. T...

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Bibliographic Details
Main Authors Ettl Markus R, Pinchuk Steven G, Oh Sechan
Format Patent
LanguageEnglish
Published 02.03.2017
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Summary:User information may be received and a market segment associated with the user may be received. A personalized or individualized offer may be determined based on the user information, the personalized offer determined based on a product offeror's goal with respect to the user at a given time. The market segment offer and the personalized offer may be blended to determine a recommended personalized offering for the user at the given time, e.g., given a company's tactical, strategic and lifetime goals and values for that user.
Bibliography:Application Number: US201514843590