LIVE CONSECUTIVE AD INSERTION

• Main Authors: Einarsson Torbjörn, Andersson Kenth
• Format: Patent
• Language: English
• Published: 16.02.2017
• Subjects: BROADCAST COMMUNICATION; CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; PICTORIAL COMMUNICATION, e.g. TELEVISION; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.