Content Customization with Security for Client Preferences

Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, "likes" and demographic and/or geographic information of users. Additio...

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Bibliographic Details
Main Authors Dyor Matthew Graham, Qian Richard J, Kimchi Gur, Macbeth Steven William, Davis Marc Eliot, Cheng Lili
Format Patent
LanguageEnglish
Published 05.01.2017
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, "likes" and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a "trusted entity" is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.
Bibliography:Application Number: US201615266097