DETERMINING AND INFERRING USER ATTRIBUTES

Methods and apparatus for determining and inferring user attributes based on detected user activity are presented. A first user attribute may be determined based on first activity of a user. A second user attribute related to the first user attribute may be inferred. A third user attribute may be de...

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Bibliographic Details
Main Authors Diwakar Shobha, Khaitan Pranav
Format Patent
LanguageEnglish
Published 06.10.2016
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Methods and apparatus for determining and inferring user attributes based on detected user activity are presented. A first user attribute may be determined based on first activity of a user. A second user attribute related to the first user attribute may be inferred. A third user attribute may be determined based on second activity of the user that occurs after the first activity. A confidence associated with the second user attribute may be altered in response to a determination that the third user attribute is related to the second user attribute.
Bibliography:Application Number: US201414167589