INFERRING PRODUCT INTEREST

The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information ass...

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Bibliographic Details
Main Authors FAN PENG, LEWIS BENJAMIN, SHOTTAN JONATHAN, LINDEN LEE CHARLES, CROW DWIGHT EWING
Format Patent
LanguageEnglish
Published 16.06.2016
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.
Bibliography:Application Number: US201414567691