SYSTEM ARCHITECTURE FOR CUSTOMER GENOME CONSTRUCTION AND ANALYSIS
A computer system constructs a robust recipient profile. The system receives data associated with recipient digital interactions from, e.g., streaming and/or batch sources. The recipient data may include digital transactional data, social media data, or other recipient-specific information. The syst...
Saved in:
Main Authors | , , , , , |
---|---|
Format | Patent |
Language | English |
Published |
25.02.2016
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | A computer system constructs a robust recipient profile. The system receives data associated with recipient digital interactions from, e.g., streaming and/or batch sources. The recipient data may include digital transactional data, social media data, or other recipient-specific information. The system may employ heuristic data ingestion processing to derive further data based on the data inputs and attributization, and thereby may develop a robust recipient profile by aggregating the processed and derived data. The system may implement production rules to determine recipient-specific custom metadata based on the robust recipient profile to transmit to the recipient. |
---|---|
Bibliography: | Application Number: US201514835187 |