Method and System for Tracking Advertisement Effectiveness

A method and system for tracking advertisement effectiveness is provided as a means to increase the efficiency of advertising campaigns. The method and system accomplishes this by combining consumer demographic and purchasing data signals with advertisement exposure data signals to control the alloc...

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Bibliographic Details
Main Author POLSON PETER
Format Patent
LanguageEnglish
Published 17.12.2015
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A method and system for tracking advertisement effectiveness is provided as a means to increase the efficiency of advertising campaigns. The method and system accomplishes this by combining consumer demographic and purchasing data signals with advertisement exposure data signals to control the allocation of advertising campaign resources.
Bibliography:Application Number: US201514740248