SYSTEM AND METHOD FOR PRESENTING ADVERTISEMENT PLAYOUT SUMMARIES IN AN INTERACTIVE DISPLAY

• Main Authors: HANCOCK KENNETH S, BAKSHI ASEEM
• Format: Patent
• Language: English
• Published: 25.06.2015
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; PICTORIAL COMMUNICATION, e.g. TELEVISION; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Systems, methods, computer program products and apparatus are described for presenting an advertisement playout summary in an interactive display, that involve collecting individual playout statistics corresponding to playout of advertisements from at least one advertising insertion computer system; organizing the individual playout statistics into groups, each group having a group identifier; calculating aggregated playout statistics for each group, the aggregated playout statistics comprising a first statistic calculated for the group; generating display information for a displayable grid of blocks, each block displays the group identifier and at least one of the aggregated playout statistics for a respective group, wherein the size and position of the block in the grid depends on the first statistic; and transmitting the display information to a client device to display the grid. The color of a block corresponding to a respective group can depends on a second statistic.