MENTAL STATE ANALYSIS FOR NORM GENERATION

• Main Authors: POULIN GREGORY, EL KALIOUBY RANA, PEACOCK TIMOTHY, KODRA EVAN
• Format: Patent
• Language: English
• Published: 21.05.2015
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DIAGNOSIS; ELECTRIC DIGITAL DATA PROCESSING; HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATIONTECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING ORPROCESSING OF MEDICAL OR HEALTHCARE DATA; HUMAN NECESSITIES; HYGIENE; IDENTIFICATION; INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTEDFOR SPECIFIC APPLICATION FIELDS; MEDICAL OR VETERINARY SCIENCE; PHYSICS; SURGERY; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Mental state data is gathered from a plurality of people and analyzed in order to determine mental state information. Metrics are generated based on the mental state information gathered as the people view media presentations. Norms, defined as the quantitative measures of the mental states of a plurality of people as they view the media presentation, are determined based on the mental state information metrics. The norms can be determined based on various viewer criteria including country of residence, demographic group, or device type on which the media presentation is viewed. Responses to new media are then compared against norms to determine the effectiveness of the new media presentations.