ACTIVE IMPROVEMENT OF COUPONS BASED UPON CUSTOMER ASSISTED RESOLUTION OF INFORMATION GAPS

A method and system includes providing an electronic coupon to a customer, providing the customer an option to improve the coupon in exchange for a customer response, performing an analysis of at least one of information known about the customer, coupon issuer information, and contextual information...

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Bibliographic Details
Main Authors MCFADDIN HERBERT SCOTT, DESHPANDE AJAY ASHOK, HENDRIX KIMBERLY D, NARAYANASWAMI CHANDRASEKHAR
Format Patent
LanguageEnglish
Published 30.04.2015
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A method and system includes providing an electronic coupon to a customer, providing the customer an option to improve the coupon in exchange for a customer response, performing an analysis of at least one of information known about the customer, coupon issuer information, and contextual information, and identifying an information gap item which is at least one of missing, incomplete, and not updated within a time range, generating a customer response requirement based upon the information gap item, displaying the response requirement to the customer, and upon the customer providing a response which satisfies the response requirement, improving the coupon based on the customer response.
Bibliography:Application Number: US201414213338