Customized Deal Generation

A server receives a request for a deal from a client device of a merchant, the request for a deal including a merchant identifier. The server then accesses merchant information based on the merchant identifier, the merchant information including a merchant category and a merchant location. Additiona...

Full description

Saved in:
Bibliographic Details
Main Author BIDGOLI MEHRDAD
Format Patent
LanguageEnglish
Published 25.12.2014
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online AccessGet full text

Cover

More Information
Summary:A server receives a request for a deal from a client device of a merchant, the request for a deal including a merchant identifier. The server then accesses merchant information based on the merchant identifier, the merchant information including a merchant category and a merchant location. Additionally, the server obtains a set of candidate deals based on the merchant category and merchant location. The server then obtains historical information for each candidate deal, the historical information corresponding to one or more conversion rates of the candidate deal when the candidate deal was previously offered by one or more merchants. Next, the server determines a predicted conversion rate for each candidate deal, based on the historical information for the respective candidate deal and selects a deal based on the predicted conversion rates for the set of candidate deals. Lastly, the server communicates data corresponding to the selected deal to the client device, the data including the predicted conversion rate for the selected deal.
Bibliography:Application Number: US201313926513