METHOD, SYSTEM AND APPARATUS FOR PROVIDING MULTIMEDIA DATA CUSTOMIZED MARKETING

A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service...

Full description

Saved in:
Bibliographic Details
Main Authors LUIRO VESA, COHEN BENIAMIN
Format Patent
LanguageEnglish
Published 09.10.2014
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
Online AccessGet full text

Cover

More Information
Summary:A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service server; defining customized marketing information associated to the received multimedia broadcast data based on the user information; transmitting the customized marketing information to a user apparatus; determining, by the user apparatus, marketing information presentation settings defined by a user; and providing the customized marketing information via a user interface of the user apparatus based on the marketing information presentation settings.
Bibliography:Application Number: US201313855894