SEGMENT ASSIGNMENT OPTIMIZATION ENGINE

Embodiments of the invention are directed to systems, methods, and computer program products for assigning a user to a user segment. In some embodiments, a system is configured to: receive transaction data associated with a user; analyze the transaction data; identify a user segment based on the ana...

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Bibliographic Details
Main Authors BENDEL TIMOTHY J, JOA DAVID
Format Patent
LanguageEnglish
Published 11.09.2014
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Summary:Embodiments of the invention are directed to systems, methods, and computer program products for assigning a user to a user segment. In some embodiments, a system is configured to: receive transaction data associated with a user; analyze the transaction data; identify a user segment based on the analysis of the transaction data; and assign a user to the user segment.
Bibliography:Application Number: US201313785689