MOBILE AND AUGMENTED-REALITY ADVERTISEMENTS USING DEVICE IMAGING

• Main Authors: Y ARCAS BLAISE AGUERA, CHEN CHRISTINA SUMMER
• Format: Patent
• Language: English
• Published: 19.06.2014
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; WIRELESS COMMUNICATIONS NETWORKS

Mobile advertisements often involve advertisements related to the user's detected location. However, additional relevant advertisement opportunities may be identified by also identifying an image captured by the camera of the mobile device (e.g., the user may take a photo of a product under consideration, or may gaze at the product while wearing a gaze-tracking device). Advertisements relating to the product and the user's location may then be presented for a related product sold by the same store, or a lower-priced offer for the same product from a nearby competing store. Advertisements may be presented via augmented reality (e.g., integrating the advertisement with the image of the environment presented to the user), and/or compared with the cost of interrupting an inferred activity of the user. Additionally, image evaluation may be applied when the user is near an advertisement opportunity in order to conserve the resources of the mobile device.