SYSTEM FOR CONTEXTUAL MARKETING IN HEALTHCARE

• Main Authors: TOLETI CHAKRI, VEMPATY NAGESHWARA RAO
• Format: Patent
• Language: English
• Published: 10.04.2014
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATIONTECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING ORPROCESSING OF MEDICAL OR HEALTHCARE DATA; INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTEDFOR SPECIFIC APPLICATION FIELDS; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A system is provided to enable interactive in-context marketing during an encounter in healthcare at a touch-point or a plurality of patient touch-points. The system consists of a network of multiple channels for touch-points including one or more kiosks or one or more mobile devices or one or more computing devices or one or more display devices. The system works by messaging the patient in-context of an electronic interaction with the patient on a channel before, during or after an encounter at a healthcare provider's facility. The system connects with backend healthcare information system(s) to obtain the context of care so that the marketing messages delivered can be targeted to the specific context of the health concerns of the patient, the specific diagnosis found and the procedures performed by the healthcare provider, the specific marketing restrictions/permissions of respective government, plan, payer, pharmaceutical, patient, provider, etc., in context.