Market Positioning System

System(s) and method(s) for market positioning of a plurality of similar products of a plurality of competing brands are described herein. In one implementation, the method includes processing market data of the plurality of similar products of the plurality of competing brands to obtain a volumetri...

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Bibliographic Details
Main Author RAY SOUMEN
Format Patent
LanguageEnglish
Published 09.01.2014
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:System(s) and method(s) for market positioning of a plurality of similar products of a plurality of competing brands are described herein. In one implementation, the method includes processing market data of the plurality of similar products of the plurality of competing brands to obtain a volumetric dataset. The method further includes creating one or more models based on the volumetric dataset to estimate parameters, wherein the parameters are indicative of at least one of cross demand elasticity, brand switching and share switching among the plurality of similar products of the plurality of competing brands. The method also includes simulating the one or more models to generate an output indicative of the market positioning of the plurality of similar products of the plurality of competing brands.
Bibliography:Application Number: US201313906693