Providing a Proximity Triggered Response in a Video Display

• Main Authors: WISSNER-GROSS ALEXANDER D, BRAZELL ROBERT V, WOLF ROBERT J, SULLIVAN TIMOTHY M
• Format: Patent
• Language: English
• Published: 02.01.2014
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention relates to advertising in stores through the use of video displays that can present customized advertisements when a customer is recognized as being in proximity to the video display. Video displays can be used in stores to display customizable advertisements of a particular vendor. These advertisements can be selectively modified, personalized, and/or customized for a particular customer when that customer is recognized as being in proximity to the video display. This recognition can use the customer's mobile communication device, such as a cell phone, which can be recognized by the system as being in proximity to the video display. This recognition can also read information from a user's identification card, such as a loyalty card, in proximity to the video display. Customized content can be moved from one display to another as the customer moves through a store.