USING ACTIONS TO SELECT ADVERTISEMENTS

Systems and methods for providing an advertisement based on an action directed by a first user to a second user including receiving, using one or more computing devices, a request from a first user directed to a second user, wherein the request comprises a second user identifier and an action tag; g...

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Bibliographic Details
Main Author PATTAN NEHA
Format Patent
LanguageEnglish
Published 07.11.2013
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Systems and methods for providing an advertisement based on an action directed by a first user to a second user including receiving, using one or more computing devices, a request from a first user directed to a second user, wherein the request comprises a second user identifier and an action tag; generating a suggested advertisement based at least on data that is part of the request; identifying the request from the first user to determine whether the suggested advertisement matches the request; selecting the matching advertisement as a candidate advertisement for presentation to the second user; and providing a candidate advertisement to the second user.
Bibliography:Application Number: US201213463554