ELECTRONIC DEVICE AND METHOD FOR DISPLAYING PRODUCT INFORMATION IN TV PROGRAMS

A method of displaying product information in TV programs with product placements is applied in an electronic device. The electronic device encloses products presented in the TV program in graphic boxes, associates the graphic boxes with information related to the products, and defines keywords rela...

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Bibliographic Details
Main Authors LEE CHUNG-I, SUN HO-I
Format Patent
LanguageEnglish
Published 03.10.2013
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:A method of displaying product information in TV programs with product placements is applied in an electronic device. The electronic device encloses products presented in the TV program in graphic boxes, associates the graphic boxes with information related to the products, and defines keywords related to the products. The graphic boxes and the associated information is first hidden in the TV program. When a selection operation of selecting a product in the TV program is detected, the electronic device displays the graphic box that encloses the selected product, and displays information associated with the selected product in the TV program. Furthermore, the electronic device loads one or more keywords of the selected product to a search engine, to search for more information related the selected product according to keywords, and displays the searched information on a display device for users to view.
Bibliography:Application Number: US201313901612