CONTEXT BASED CORRELATIVE TARGETED ADVERTISING

• Main Author: AYOUB RAMY S
• Format: Patent
• Language: English
• Published: 18.07.2013
• Subjects: ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PICTORIAL COMMUNICATION, e.g. TELEVISION

A method for selectively distributing content from a backend content distribution system (CDS) to at least one subscriber device includes: receiving information from a monitored environment corresponding to a subscriber device of the at least one subscriber device; correlating, using a processor of the backend CDS, a context identified by the received information to one or more specific content; inserting the specific content into a content stream being transmitted to the subscriber device; and transmitting along with the specific content at least one of (a) correlative information explaining a context surrounding why the specific content is being presented and (b) a selectable affordance by which access to the correlative information is provided. The received information includes at least one of (a) sensor information received from a sensor located within the monitored environment and (b) detected subscriber behavior captured by the subscriber device, and (c) subscriber-provided context information.