AIDING SEARCH-RESULT SELECTION USING VISUALLY BRANDED ELEMENTS

Computer-storage media, methods, and systems for formatting and surfacing a badge are provided. The badge represents a graphical region presented in visual association with a search result on a web-results page. The format of the badge is initially dictated by a template that is automatically genera...

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Bibliographic Details
Main Authors MARANTZ DANIEL, KOEHN CHRISTINA MARIE, REGIER KEITH ALAN, MACDONALD BRIAN, EDWARDS RODNEY COLEMAN, TULLIS STEVEN, BERNTSON ALEC JOHN, BALLON STEVE, MACBETH STEVEN, YAMAMOTO DARWIN KENGO
Format Patent
LanguageEnglish
Published 03.01.2013
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Computer-storage media, methods, and systems for formatting and surfacing a badge are provided. The badge represents a graphical region presented in visual association with a search result on a web-results page. The format of the badge is initially dictated by a template that is automatically generated. Upon collecting performance information, a website owner is granted permission to alter the template and appearance of the badge, via a publisher portal. During interaction with the publisher portal, the website owner is prompted to provide feedback in order to manage parameters of the badge, such as uploading a visual representation of a logo, trademark, or other branded element, or specifying a type of metadata to be imported to the graphical region. Accordingly, the badge operates to improve a users' ability to distinguish between search results on the web-results page and assists users in confidently deciding upon and selecting a relevant search result.
Bibliography:Application Number: US201113170789