FOLLOWING ONLINE SOCIAL BEHAVIOR TO ENHANCE SEARCH EXPERIENCE
Systems and methods are disclosed for customizing a user's experience with an application such as a search engine application. The user's experience is customized based on inferring a mood and/or interests of the user at least in part from an analysis of the user's posts on one or mor...
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Main Authors | , , , |
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Format | Patent |
Language | English |
Published |
19.04.2012
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Subjects | |
Online Access | Get full text |
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Summary: | Systems and methods are disclosed for customizing a user's experience with an application such as a search engine application. The user's experience is customized based on inferring a mood and/or interests of the user at least in part from an analysis of the user's posts on one or more social media sites. The search engine application is configured to include a user-following engine which follows a user's activities on social media websites. By tracking a user's posts and other activity on social media websites, and possibly those of his or her friends, the user-following engine is able to draw inferences about a user, including for example the user's emotional state, current trending interests, future plans, likes/dislikes and aspirations. The user-following engine may then customize the user's search experience based on these drawn inferences. |
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Bibliography: | Application Number: US20100903865 |