TECHNIQUES FOR ADVERTISER GEOTARGETING USING MAP COORDINATES

Techniques to provide geo-targeted advertising are described. A technique may include displaying a map to an advertiser at a first zoom level. The advertiser may stay at the first zoom level or change to a second zoom level. The advertiser may also create a user-defined area of the map. The advertis...

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Bibliographic Details
Main Authors STILLWELL WILLIAM, O'KEEFE MARTIN, CAREY JOHN, BLEGEN DARRELL, DUNN MELISSA, VAIDYANATHAN SHANKAR, SCHIAPPA DANIEL, GOUNARES ALEXANDER, CHEN ARTHUR, CHIEN JEN-HSIEN, DAWIEC MAREK, WOODALL BENJAMIN-JOSEPH
Format Patent
LanguageEnglish
Published 22.12.2011
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Techniques to provide geo-targeted advertising are described. A technique may include displaying a map to an advertiser at a first zoom level. The advertiser may stay at the first zoom level or change to a second zoom level. The advertiser may also create a user-defined area of the map. The advertiser may select an advertising campaign, and the advertising system may associate the selected advertising campaign with the user-defined area and the selected zoom level. The advertising system may then provide the selected advertising campaign for display in a mapping application operating on a client device when the user-defined area and the selected zoom level are viewed in the mapping application. Other embodiments are described and claimed.
Bibliography:Application Number: US20100821004