Content Presentation Based On User Preferences

Architecture is provided that facilitates user-controlled access to user profile information. A user is allowed to selectively expose (or mask) portions of his/her profile to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the accep...

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Bibliographic Details
Main Authors HORVITZ ERIC J, GRIFFIN TRENHOLME J, OZZIE RAYMOND E, DUMAIS SUSAN T, BRILL ERIC D, FLAKE GARY W, BRUNELL BRADLY A, GOODMAN JOSHUA T, GOUNARES ALEXANDER G, HURST-HILLER OLIVER
Format Patent
LanguageEnglish
Published 17.11.2011
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Architecture is provided that facilitates user-controlled access to user profile information. A user is allowed to selectively expose (or mask) portions of his/her profile to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the acceptance of which a user exposes larger portions of their profile. The architecture comprises a system that facilitates profile management utilizing a profile component that facilitates creation and storage of an electronic profile of a user, and a control component under control of the user for controlling access to the profile. Machine learning and reasoning is provided to make inferences and automate aspects thereof.
Bibliography:Application Number: US201113189849