METHOD AND SYSTEM FOR PROVIDING TARGETED ADVERTISEMENTS BASED ON POSITIONAL TRACKING OF MOBILE DEVICES AND FINANCIAL DATA

• Main Authors: HICKS TERRY, JAGANNATHAN SRIDHAR
• Format: Patent
• Language: English
• Published: 06.10.2011
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A method and system for providing targeted advertisements based on positional tracking of mobile devices and financial data whereby data associated with one or more participating businesses is obtained including, but not limited to, the business name and the business location. A mobile device associated with a consumer is associated with financial data associated with the consumer and the position of the mobile device associated with the consumer is tracked. A probability that the consumer will respond to an offer or advertisement for a particular participating business, and/or specific products and/or services associated with a particular participating business, is then determined for the consumer based, at least in part on the financial data associated with the consumer. The consumer's estimated arrival time at a defined point in the vicinity of the particular participating business is then calculated and the participating business is provided the opportunity to send the consumer one or more offers and/or information regarding the participating business in relative "real-time".