DISCRETE CHOICE MODELING USING NEURO-RESPONSE DATA

A system obtains neuro-response data as well as survey based data during discrete choice modeling to evaluate subject decision making processes. A discrete choice model evaluates a decision made by a subject as a function of multiple variables. Neuro-response data vectors and orthogonal survey based...

Full description

Saved in:
Bibliographic Details
Main Authors KNIGHT ROBERT T, GURUMOORTHY RAMACHANDRAN, PRADEEP ANANTHA
Format Patent
LanguageEnglish
Published 29.09.2011
Subjects
DIAGNOSIS
HUMAN NECESSITIES
HYGIENE
IDENTIFICATION
MEDICAL OR VETERINARY SCIENCE
SURGERY
Online AccessGet full text

Cover

More Information
Summary:A system obtains neuro-response data as well as survey based data during discrete choice modeling to evaluate subject decision making processes. A discrete choice model evaluates a decision made by a subject as a function of multiple variables. Neuro-response data vectors and orthogonal survey based data vectors are weighted and combined to generate multi-dimensional vectors. The multi-dimensional vectors are used to estimate the effectiveness of changing particular variables in modifying subject behavior.
Bibliography:Application Number: US20100731868