SYNONYM BUILDING SYSTEM AND METHOD FOR SEARCH ENGINE MARKETING CAMPAIGN

• Main Authors: HENTRICH, JR. CHARLES R, MCCLURE MATTHEW
• Format: Patent
• Language: English
• Published: 02.12.2010
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides a method of providing information over a network, including extracting a synonym for each of a plurality of keywords, associating each synonym with a respective one of a set of links, and transmitting the synonyms to the search engine for association with the links as a search engine marketing campaign, wherein the links are to web pages that are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page.