SYSTEM AND METHOD FOR KEYWORD DISCOVERY FROM PAID INCLUSION DATA FOR SEARCH ENGINE MARKETING

• Main Authors: HENTRICH, JR. CHARLES R, MCCLURE MATTHEW
• Format: Patent
• Language: English
• Published: 02.12.2010
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides a method of providing information over a network, including preparing a paid inclusion representation of a web page, transmitting the paid inclusion representation to a search engine, transmitting search engine marketing links to web pages to a search engine, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine, receiving a click data report from the search engine receiving the paid inclusion representation, utilizing the click data report to determine keywords, and transmitting the keywords to the search engine receiving the search engine marketing links.