UE AND ADVERTISEMENT SERVICE SERVER FOR BIDIRECTIONAL PERSONALIZED ADVERTISEMENT, AND BIDIRECTIONAL PERSONALIZED ADVERTISEMENT METHOD

A user equipment and an advertisement service server for a bidirectional personalized advertisement, and a bidirectional personalized advertisement method are provided. The UE receives user setting information and advertisement meta-information from the advertisement service server, stores the recei...

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Bibliographic Details
Main Authors KIM KYUNG-HUN, PARK IL-KYUN, YU HONG-YEON, KOH JAI-SANG, LEE BYUNG-TAK, KIM NAC-WOO, OH SEUNG-HUN
Format Patent
LanguageEnglish
Published 03.06.2010
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A user equipment and an advertisement service server for a bidirectional personalized advertisement, and a bidirectional personalized advertisement method are provided. The UE receives user setting information and advertisement meta-information from the advertisement service server, stores the received user setting information and advertisement meta-information, searches for advertisement contents corresponding to the user setting information from the stored advertisement meta-information and selects the found advertisement contents when an advertisement event occurs, and displays the selected advertisement contents. Accordingly, the dependence of an online advertisement service on a particular media service can be prevented.
Bibliography:Application Number: US20090572152