ADVERTISEMENTS IN AN END-USER CONTROLLED PLAYBACK ENVIRONMENT

This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows...

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Bibliographic Details
Main Authors SHEN-ORR CHAIM, DARSHAN EZRA, KIPNIS SHLOMO, MAISSEL JONATHAN, MICHELSON SAM, KATZ RON, TSURIA YOSSI, HANDELMAN DORON, WACHTFOGEL REUVEN, SHLISSEL MOSHE, KRAUSE MIKA, RICHARDSON DAVID, EPSTEIN STEVE, KRANC MOSHE
Format Patent
LanguageEnglish
Published 18.03.2010
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.
Bibliography:Application Number: US20090624430