System And Method For Providing Topic-Guided Broadening Of Advertising Targets In Social Indexing

• Main Authors: STEFIK MARK JEFFREY, LEE LAWRENCE, GREENE DANIEL H, CHI ED H
• Format: Patent
• Language: English
• Published: 04.03.2010
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A computer-implemented system and method for providing topic-guided broadening of advertising targets in social indexing is provided. Articles of digital information and one or more social indexes are maintained. Each social index includes topics that each relate to one or more of the articles. A Web page, which includes one or more of the articles, is identified. The one or more topics in at least one of the social indexes related to the one or more articles are determined. A plurality of advertising expressions that are each associated with advertising content for an online advertiser are received. Each of the advertising expressions is successively matched to the one or more topics related to the one or more articles followed by matching words descriptive of the one or more topics.