LEVERAGING GLOBAL REPUTATION TO INCREASE PERSONALIZATION

A reputation data store provides reputation information to a user regarding the source of an electronic communication via a client. When the client receives an electronic communication, the client queries a reputation data store for reputation information regarding the source of the electronic commu...

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Bibliographic Details
Main Authors MCCANN ROBERT LEE, HULTEN GEOFFREY JOHN, KATZ HARRY S
Format Patent
LanguageEnglish
Published 17.09.2009
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A reputation data store provides reputation information to a user regarding the source of an electronic communication via a client. When the client receives an electronic communication, the client queries a reputation data store for reputation information regarding the source of the electronic communication. The client receives the reputation information from the reputation data store and displays the reputation information to the user. The user then decides whether to interact with the source of the electronic communication based on the displayed reputation information. Alternatively, an administrator may decide whether the user may interact with the source of the electronic communication.
Bibliography:Application Number: US20080048594