USER PROFILING IN A TRANSACTION AND ADVERTISING ELECTRONIC COMMERCE PLATFORM

The subject disclosure relates to electronic commerce and advertising platforms that aggregate transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants o...

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Bibliographic Details
Main Authors WARD BRAD W, SACHETI ARUN, GRUENHAGEN RICHARD JON, SESSIONS, JR. STERLING DAVID, LAM LAWRENCE
Format Patent
LanguageEnglish
Published 21.05.2009
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:The subject disclosure relates to electronic commerce and advertising platforms that aggregate transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. In non-limiting embodiments, user profiling is performed across multiple data providers that can infer additional profiling information from different transaction data sources, and can take into account a confidence associated with transaction data when updating a user profile, e.g., where data elements of given transaction data may be incomplete, missing or uncertain.
Bibliography:Application Number: US20080145172