SYSTEMS, METHODS, AND APPARATUSES FOR ADVERTISEMENT TARGETING/DISTRIBUTION

The application discloses apparatuses, systems and methods for selecting a base data entry for distribution with a content provider's requested content. More specifically, the disclosed system may be configured to receive and process a distribution advertisement request from a content provider...

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Bibliographic Details
Main Author DELLOVO DANIELLE F
Format Patent
LanguageEnglish
Published 14.02.2008
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:The application discloses apparatuses, systems and methods for selecting a base data entry for distribution with a content provider's requested content. More specifically, the disclosed system may be configured to receive and process a distribution advertisement request from a content provider or an affiliate. The system processes the advertisement request to extract content provider distribution parameters and/or web user data characteristics, if they exist. This data may be processed to create an initial a pool of potential base data entries, one (or more) of which will be distributed to a content provider. In an implementation, the system further processes the initial pool based on sponsor distribution parameters associated with the various base data entries that comprise the pool. Based on this analysis, the system selects one or more of the potential base data entries based on a variety of ad distribution considerations.
Bibliography:Application Number: US20070748454