METHOD FOR DIRECT MARKETING TO MOBILE COMMUNICATION DEVICES

The method relates to a method for direct marketing to mobile communication devices, such as mobile telephones, while the sender can send free text messages to a receiver who receives both the text message and a commercial message. The commercial message is selected based on the location of the rece...

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Bibliographic Details
Main Authors ERIKSSON VIKTOR, TELJSTEDT MATHIAS, HOLAPPA MARKO, BYLOCK CHRISTOFFER
Format Patent
LanguageEnglish
Published 06.12.2007
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
WIRELESS COMMUNICATIONS NETWORKS
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Summary:The method relates to a method for direct marketing to mobile communication devices, such as mobile telephones, while the sender can send free text messages to a receiver who receives both the text message and a commercial message. The commercial message is selected based on the location of the receiver, the user profile of the receiver or the time of the day so that the commercial message is in conformance with sponsor criteria.
Bibliography:Application Number: US20070754679