Systems and methods for determining bid value for content items to be placed on a rendered page

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additiona...

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Bibliographic Details
Main Authors BURDICK BRIAN, CHICKERING DAVID M, HECKERMAN DAVID E, VAJJIRAVEL MURALI, PRASAD RAJEEV, NAJM TAREK, LI LI, LI YING, KAGALWALA RAXIT, DHAWAN SACHIN, MEEK CHRISTOPHER A
Format Patent
LanguageEnglish
Published 04.05.2006
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Summary:Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
Bibliography:Application Number: US20040977824