Systems and methods for determining bid value for content items to be placed on a rendered page
Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additiona...
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Main Authors | , , , , , , , , , , |
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Format | Patent |
Language | English |
Published |
04.05.2006
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Subjects | |
Online Access | Get full text |
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Summary: | Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value. |
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Bibliography: | Application Number: US20040977824 |