System, computer product and method for providing billboards with pull technology

A billboard system for communicating marketing data to a plurality of individuals at least one display means adapted to display marketing information, the display device comprising a communication code interface for communicating at least one communication code corresponding to a marketing campaign...

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Bibliographic Details
Main Author ZIMMERMAN STEPHEN M
Format Patent
LanguageEnglish
Published 06.02.2003
Edition7
Subjects
ADVERTISING
CALCULATING
COMPUTING
COUNTING
CRYPTOGRAPHY
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
DISPLAY
DISPLAYING
EDUCATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
LABELS OR NAME-PLATES
PHYSICS
SEALS
SIGNS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TELEPHONIC COMMUNICATION
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Summary:A billboard system for communicating marketing data to a plurality of individuals at least one display means adapted to display marketing information, the display device comprising a communication code interface for communicating at least one communication code corresponding to a marketing campaign to the plurality of individuals and a data delivery system associated with the at least one display means, the data delivery system comprising a memory for storing marketing data, including marketing data associated with the marketing information displayed by the display means and a communication means adapted to receive instructions from the plurality of users via a communication device, and to communicate data to the plurality of users via the communication device wherein the data delivery system is responsive to the communication device such that the communication means is adapted to permit the plurality of individuals to pull marketing data, including marketing data associated with the marketing information from the memory.
Bibliography:Application Number: US20020083586