Apparatuses, methods, and computer programs for displaying information on signs

Databases provide information on viewership for messages. In some embodiments the database can describe the numbers and/or type of pedestrians who can watch public displays at different locations and times. The displays can be outdoors and/or vehicle mounted. The database can be updated by informati...

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Bibliographic Details
Main Authors FRIDMAN LEONID, PORTER EDWARD W, MANKINS MATT W.D, HARKAVY BRAD
Format Patent
LanguageEnglish
Published 15.08.2002
Edition7
Subjects
ADVERTISING
ARRANGEMENT OF SIGNALLING OR LIGHTING DEVICES, THE MOUNTING ORSUPPORTING THEREOF OR CIRCUITS THEREFOR, FOR VEHICLES INGENERAL
CHEMISTRY
CRYPTOGRAPHY
DISPLAY
DISPLAYING
EDUCATION
HUMAN NECESSITIES
HYGIENE
LABELS OR NAME-PLATES
MEDICAL OR VETERINARY SCIENCE
METALLURGY
ORGANIC CHEMISTRY
PEPTIDES
PERFORMING OPERATIONS
PHYSICS
PREPARATIONS FOR MEDICAL, DENTAL, OR TOILET PURPOSES
SEALS
SIGNS
TRANSPORTING
VEHICLES IN GENERAL
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Summary:Databases provide information on viewership for messages. In some embodiments the database can describe the numbers and/or type of pedestrians who can watch public displays at different locations and times. The displays can be outdoors and/or vehicle mounted. The database can be updated by information from sensors. In some embodiments data having a given temporal and spatial granularity, such as pedestrian or vehicle data, is smoothed to produce data having a higher spatial and/or temporal resolution. In some embodiments a database of potential viewership is used to automatically select the message and charge for a showing on a given display. In some embodiments the database indicates viewership for different times of day and the charges or messages selected also vary by time of day. Such message or charge selection can be applied to nonpublic displays, based on multiple-viewer demographics associated with different displays, including demographics derived by sensors.
Bibliography:Application Number: US20010970086