End-to-end tagging and tracking of event signals subject to privacy policies

Systems, devices, and methods are provided for end-to-end tagging and tracking of event signals subject to privacy policies. User events comprising event source data may be collected. A user may be associated with a segment, and the segment may be mapped to data lineage information corresponding to...

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Bibliographic Details
Main Authors Ioannidis, Ioannis, Kofler, Monika, Mozealous, David
Format Patent
LanguageEnglish
Published 29.07.2025
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Systems, devices, and methods are provided for end-to-end tagging and tracking of event signals subject to privacy policies. User events comprising event source data may be collected. A user may be associated with a segment, and the segment may be mapped to data lineage information corresponding to the events that were used to determine that the user is in segment. A segment cache may be generated comprising portions that correspond to different data lineages subject to different privacy policies. Bid requests may be received and processed according to applicable privacy policies.
Bibliography:Application Number: US202318476453