Methods and apparatus to correct misattributions of media impressions

• Main Authors: Perez, Albert R, Toupet, Antonia
• Format: Patent
• Language: English
• Published: 27.08.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

An example apparatus includes an impression collector to receive, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client device; and send, from the first internet domain, a response to the client device, the response to instruct the client device to send a second request to a second internet domain; an audience adjustment factor determiner to determine an audience adjustment factor for a demographic group based on first impressions reported by the client device to the first internet domain and second impressions reported by the client device to the second internet domain; and a unique audience corrector to determine a misattribution-corrected unique audience size for the demographic group based on the audience adjustment factor and based on a second unique audience size determined at the second internet domain for the demographic group.