Privacy-preserving techniques for content selection and distribution

• Main Authors: Wang, Gang, Yung, Marcel M. Moti
• Format: Patent
• Language: English
• Published: 30.07.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

This document describes systems and techniques for improving the integrity and protecting the security of information in content selection and distribution. In one aspect, a method includes receiving, by a first server of a secure multi-party computation (MPC) system and from an application on a client device, a request for a selection value. In response to receiving the request, the first server conducts, in collaboration with a second server of the secure MPC system, a privacy-preserving selection process and a counterfactual selection process. The first server transmits a selection result defining the first winning selection value from the privacy-preserving selection process and the second winning selection value from the counterfactual selection process and receives, from the application on the client device, a notification indicating that a digital component corresponding to the winning selection value from the privacy-preserving selection process was presented at the client device.