Use of steganographically-encoded data as basis to control dynamic content modification as to at least one modifiable-content segment identified based on fingerprint analysis
The disclosure provides for use of steganographically-encoded data as a basis to control content modification. A server could determine through a fingerprint comparison that a portion of media content on a channel being rendered by a content presentation device matches at least one modifiable-conten...
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Main Authors | , |
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Format | Patent |
Language | English |
Published |
16.04.2024
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Subjects | |
Online Access | Get full text |
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Summary: | The disclosure provides for use of steganographically-encoded data as a basis to control content modification. A server could determine through a fingerprint comparison that a portion of media content on a channel being rendered by a content presentation device matches at least one modifiable-content segment, such as at least one replaceable ad. The server could then use watermark data encoded in the media content of the channel as a basis to determine an actual identity of a modifiable-content segment present on the channel, so as to then control content modification. |
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Bibliography: | Application Number: US202117644120 |