Use of steganographically-encoded data as basis to control dynamic content modification as to at least one modifiable-content segment identified based on fingerprint analysis

The disclosure provides for use of steganographically-encoded data as a basis to control content modification. A server could determine through a fingerprint comparison that a portion of media content on a channel being rendered by a content presentation device matches at least one modifiable-conten...

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Bibliographic Details
Main Authors Lan, Do Phuoc Hoang Tuong, Merchant, Shashank
Format Patent
LanguageEnglish
Published 16.04.2024
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:The disclosure provides for use of steganographically-encoded data as a basis to control content modification. A server could determine through a fingerprint comparison that a portion of media content on a channel being rendered by a content presentation device matches at least one modifiable-content segment, such as at least one replaceable ad. The server could then use watermark data encoded in the media content of the channel as a basis to determine an actual identity of a modifiable-content segment present on the channel, so as to then control content modification.
Bibliography:Application Number: US202117644120