Method and system for measuring, monitoring and enhancing user experience for personas across their end to end journey

• Main Authors: Stein, Kathryn, Gupta, Sachin, Jha, Vikram, Jhaveri, Anand, Saxena, Vivek, Sharma, Lavi
• Format: Patent
• Language: English
• Published: 29.08.2023
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

A method for assessing user experience includes determining one or more experience journey maps, identifying personas included in the one or more experience journey maps, and collecting user experience related data from the personas included in the one or more experience journey maps. The method further includes identifying user experience gaps based on an analysis performed on the experience related data collected, and providing a graphical representation that highlights the user experience gaps. The method also includes generating recommendations for execution to mitigate the user experience gaps highlighted in the graphical representation, monitoring and tracking a progress of the executed recommendations, and performing automated monitoring and offset metric tracking of targeted experience-related input metrics used to gauge a performance of the executed recommendations.