Systems and methods for reducing digital video latency

• Main Authors: Pitts, Vikki, Kendall, Matt, Krassel, Alexander, Yang, Heran, Weiss, Jeffrey, Sweeney, Andrew, Hoffert, Eric M, Lidow, Arel I, Cabal-Ugaz, Jose Antonio
• Format: Patent
• Language: English
• Published: 05.07.2022
• Subjects: ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PICTORIAL COMMUNICATION, e.g. TELEVISION

Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.